World Branding Award - EHEIM awarded „Brand of the Year“ (23.06.2017)

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World Branding Award - EHEIM awarded „Brand of the Year“



Deizisau, June 2017 – On June 21, 2017 EHEIM was awarded "Brand of the
Year" at the prestigious "World Branding Awards". The glittering award
ceremony was held at the Hofburg Palace in Vienna.

The 'World Branding Awards' are aimed at recognising brands in the pet and
animal sector and, along with 92 other brands from 35 countries, EHEIM was
awarded 'Brand of the Year' at the Animalis ceremony.

Among the national and international award winners are various manufacturers of
animal food, animal supplies as well as pet shop owners. In addition, four nonprofit
animal protection organizations are among the winners.

EHEIM received the "Brand of the Year" award for Germany along with three
other companies. Managing Director Ibrahim Mefire Kouotou accepted the prize.
He emphasized the global importance of EHEIM in the aquatic sector and
praised the trust and cooperation they share with their customers, not only in
Germany, but all over the world. He also thanked the EHEIM staff, adding "The
fact that EHEIM is still such a respected, successful company and has now been
recognized as a" brand of the year " is thanks, above all, to their expertise and
commitment. This prize is dedicated to all of them."

The Animalis “Brand of the Year” awards pay tribute to the achievements of pet
and other animal brands around the globe. The winners are selected using three
different methods: brand assessment, consumer market research and public
online voting. Consumer votes count toward 70 per cent of the final score, so
winning brands have to have built a strong relationship with their customers in
order to win. Over 60.000 pet and animal lovers from around the world voted for
more than 800 brands, from 35 countries.

The awards are presented by the World Branding Forum (WBF), a registered,
worldwide non-profit organization. Its aims and activities are to raise the
standards of branding for the benefit of both the industry and its consumers. The
WBF develops, manages and supports a wide range of different programs
including research, development, education, recognition, networking and
outreach as well as organising and sponsoring many different educational
programs and cooperating with leading universities and museums.


The EHEIM company group, with headquarters in Deizisau near Stuttgart, is a
medium-sized family company with subsidiaries in the aquatic, pond, aviation and
commercial shopfitting industries. Central to this is the aquatics group and, with
operations in Europe and Asia, it is one of the leading manufacturers in the pet
industry and the global leader in the aquarium filter sector. The aquatic ranges
include aquariums, aquarium technology and filter systems as well as fish food
and water care products. In addition, the company offers a new pond range and
shop fitting equipment for specialist pet shops. In the aviation division, EHEIM
operates the business charter company SFD (Stuttgarter Flugdienst). The
property construction subsidiary, Intek, is represented by two sites in Germany
where the company plans, manufactures and installs interior fittings systems and
building fixtures, specializing in system partition walls and system cabinets.

Press contact:
Nadine Gebhart
Plochinger Str. 54
73779 Deizisau, Germany
Tel: +49 (0) 7153 7002 – 211
Fax: +49 (0) 7153 7002 – 10